FAQ: Web Promotion

What is Web Site Promotion?
Web Site Promotion entails search engine submissions, strategic links, strategic copywriting, banner ads, opt-in email, client retention marketing, affiliate programs, press releases, sponsorships, strategic domain purchasing and much more.

Why should you submit web site to search engines and directories?
Traffic you receive from search engines is already targeted. Visitors arriving at your site from search engines have entered a keyword relevant to your site, so they are already interested in your product or service. This is the best source of potential customers you can have. Search engines are free to users and users know where and how to use them. Search engines are the number one way where users find new sites. Surveys show that over 85% of users rely on search engines to locate information on the Web.

What is a Meta Tag ?
META tags are a very important HTML component if you wish to achieve good search engine performance. META tags provide these search engines with the title, description, and keywords of each page on your site.

Do you need Meta Tags ?
Yes. These tags help search engines with placement. Without these tags, your site would not rank nearly as well.

Which search engines, directories and other popular indices do we submit to ?
We constantly improve the list of search engines, directories and other sites that we submit to. This involves appending and deleting sites from the list regularly. We will always submit your site to the most popular search engines, directories and other indices.

How will people find your web site ?
Your pages must be built properly and they must be registered in various search engines, directories and link lists, in order to have maximum exposure. When we design a site, we carefully consider how to best maximize it's visibility to the search engines, crawlers, spiders and robots. We use special wording and keywords in the page title, page text and in special tags within the HTML code, which aren't visible to humans reading the page. These, and other techniques we employ, assist the automatic search routines of the crawlers, spiders and robots, such as those used by Alta Vista, to get your site listed properly. In addition, we provide a promotion service which will get your site or page registered in hundreds of search engines, link lists, and directories.

Do we guarantee hits to your web site ?
No. Realistically, no provider can really guarantee hits to any page, and we won't make that promise in order to sell you our services. We understand the web and how to best promote sites. We also understand how searches are done by the major search engines, link lists and directories and we endeavor to stay current with their ever changing methods. The search engines, link lists and directories, however, control how information is indexed and presented to users and their methods, as well as their databases, are constantly changing. So, even though a well ran promotion may produce additional traffic in the short term, there is no way to guarantee that level of traffic to continue or increase.

How long will it take to see some results ?
You will notice immediate results from the promotion, because many of the search engines will dispatch crawlers, robots and spiders to your site immediately. In general, however, the average time between the promotion and seeing your listing is approximately 6-8 weeks